SUP yoga off season strategies, growing your business and partnering with photographers - Lindsay Lambert of Paddling Yogini

Lindsay Lambert, owner of Paddling Yogini and One Mind Yoga, is a certified SUP (Stand Up Paddleboard) Yoga instructor, a PaddleFit Core Coach, a Gold PiYo™ (Pilates/yoga blend) Instructor through BeachBody™, and a TRX Training™ Instructor through Fitness Anywhere™.  She has built a successful business on and off the water.  From traveling to bodies of water teaching SUP yoga, to opening her own yoga and fitness studio and now racing standup paddle boards, she talks business, lessons learned and gives tips to others starting out.

In this interview, we discuss:

• The beginnings of her SUP yoga classes and how it has evolved
• Growing a seasonal sports businesss when nice weather isn’t a year-round option
• Teaching off season in pools and in studios to reach new students
• How she provided demos at events and grew her brand awareness
• Her work with sports photographers and the amazing benefits it has created
• The paddling community and network
• Her extensive list of classes she offers from SUP yoga, traditional yoga, indoor SUP yoga, kids and tween yoga, TRX and foam roller classes
• Racing and events, how she engaged to grow her network and customer base
• How her business is a family business and what role her kids play
• What sports photos turned out the best and why it surprised her
• Tips to newbies starting out

How to find Lindsay:

• Instagram: @paddlingyogini and @onemindyoga
• Facebook: @paddlingyogini and @onemindyoga
• Websites:  PaddlingYogini.com and OneMind.yoga

LINKS REFERENCED:

• PaddleFit
• Bliss Paddle Yoga
• Kialoa Paddles
• Hydrus Board Tech
• Hala Boards
• Paul Clark , photographer
• Runa Organic Tea
• Standup For the Cure
• Village of Stoke
• Columbia Gorge Paddle Challenge
• Local Honey bikinis
• Dolan’s Board Sports
• Northwest Paddle Surfers
• Kirkland Columbia Athletic Club

THANK YOU FOR LISTENING!

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Special thanks to Lindsay for joining the show!