Julie Merrill guides business owners through effective marketing strategies, business growth, operational strategies, streamlining processes and increasing their bottom line. Work smarter and live harder.

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Your Virtual CFO

Bookkeeping, cost analysis, automation, and operational strategies... save time and money while making business decisions off up-to-date real numbers. 



Listen in on Julie's interviews with active sport business owners and gain valuable tips and lessons learned for all types of business.



Watch Youtube videos on business, marketing, active sports, product reviews, how-to tutorials, tech hacks and fun SUP topics.


I Recommend

Julie's must-have go-to software and products that can help streamline and automate your business along with Julie's personal review.


7 TIPS to Fill Your Classes, Tours and Shop

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About Julie

Julie Merrill, aka The Paddleboarding CPA

Julie Merrill is a business and marketing specialist, entrepreneur, podcaster, SUP instructor, travel vlogger and a CPA (inactive).  For 20 years she has been an integral part in companies seeking to start, grow and accelerate. Julie has seen hands-on what works and what doesn't and applies those lessons learned to large, small, family-owned and online companies. 

Work with Julie to grow your customer base, manage your operations, streamline your business processes and find more joy and profit from your business. 

Email: [email protected]

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What Others Are Saying....

"Thanks for all your tips, videos and info! Its been SUPER helpful for me becoming a legit SUP Biz :) You're amazing!!"

Misty Marcum Rolfs
Brand Ambassador at Evolve Paddle Boards & Yoga Teacher at Yoga Now Keego

"Julie is amazing at helping to make any part of a business run more efficiently. This allows team members to get critical time back that can be spent on the most pressing opportunities. Julie is smart, adaptable, a joy to work with and one of the most reliable individuals I've had the pleasure to work with."

Darrius Thompson
CEO, SweetLabs

"When I think of the wide range of challenges she has taken on from finance to accounting to HR to product management to partner management and how she has exceeded expectations in every role, I can only sum up how impressed I have been by Julie's versatility as such: "Julie of all trades, master of all."..."

Chester Ng
Partner at Atomic

"Two months into our new SUP venture and I was excited but overwhelmed by all my ideas and struggling to develop some systems in our business. Julie gave me some great ideas that are easy to implement on how to find and target my ideal customer. She reviewed my website and social media accounts, provided helpful feedback, and quickly taught me some ways to improve them easily moving forward. Most importantly, she is friendly and encouraging and really cares about her clients."

Helen Cooper
Portside Paddle Co

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