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The Paddleboarding CPA

Real business growth with Julie Merrill

Julie Merrill, aka The Paddleboarding CPA, guides business owners through effective marketing strategies, business growth, operational strategies, streamlining processes and increasing their bottom line. Work smarter and live harder.

Connect and Collaborate

Outdoor Biz Community

Connect and collaborate with other active / adventure sport business owners in a promotion free environment.


Listen to the PODCAST

Listen in on Julie's interviews with other active sport business owners and gain valuable tips and lessons learned.


Talk to Julie directly

Schedule a podcast interview or a 1:1 coaching call directly with Julie. Choose from 30 and 60 minute coaching call times.



Watch Youtube videos on business, active sports, SUP, tech hacks, marketing & travel.


I Recommend....

From software to paddleboarding gear and products, see what Julie recommends.


7 TIPS to Fill Your Classes, Tours and Shop

  • FREE ebook 
  • Easy to consume
  • Actionable steps
  • Learn what others are doing that is working!
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About Julie

Julie Merrill, aka The Paddleboarding CPA

Julie Merrill is a business and marketing specialist, entrepreneur, podcaster, SUP instructor, travel vlogger and a CPA (inactive).  For 20 years she has been an integral part in companies seeking to start, grow and accelerate. Julie has seen hands-on what works and what doesn't and applies those lessons learned to large, small, family-owned and online companies. 

Work with Julie to grow your customer base, manage your operations, streamline your business processes and find more joy and profit from your business. 

Email: [email protected]

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What Others Are Saying....

"Thanks for all your tips, videos and info! Its been SUPER helpful for me becoming a legit SUP Biz :) You're amazing!!"

Misty Marcum Rolfs
Brand Ambassador at Evolve Paddle Boards & Yoga Teacher at Yoga Now Keego

"Julie is amazing at helping to make any part of a business run more efficiently. This allows team members to get critical time back that can be spent on the most pressing opportunities. Julie is smart, adaptable, a joy to work with and one of the most reliable individuals I've had the pleasure to work with."

Darrius Thompson
CEO, SweetLabs

"When I think of the wide range of challenges she has taken on from finance to accounting to HR to product management to partner management and how she has exceeded expectations in every role, I can only sum up how impressed I have been by Julie's versatility as such: "Julie of all trades, master of all."..."

Chester Ng
Partner at Atomic

"Two months into our new SUP venture and I was excited but overwhelmed by all my ideas and struggling to develop some systems in our business. Julie gave me some great ideas that are easy to implement on how to find and target my ideal customer. She reviewed my website and social media accounts, provided helpful feedback, and quickly taught me some ways to improve them easily moving forward. Her intimate knowledge of the standup paddling market is super helpful because she can provide insight into our potential customers and suggested several other classes we can add to our offerings. Most importantly, she is friendly and encouraging and really cares about her clients. I'm looking forward to booking another strategy call in the future!"

Helen Cooper
Portside Paddle Co

Join The Paddleboarding CPA Inner Circle

Become part of the inner circle, receiving exclusive tips and freebies via email once a week.  Don't miss out on upcoming opportunities. Keep in the loop on active sports business trends plus marketing and business tips.