The Paddleboarding CPA

Check out this MUST HAVE free guide
for instructors and shop owners

7 Tips To FILL Your Classes

Julie Merrill, aka The Paddleboarding CPA helps instructors and shop owners in SUP, SUP yoga, kayak and outdoor fitness fill their classes and bring repeat customers to their location.

Connect and Collaborate

Listen to the PODCAST

Listen in on Julie's interviews with other active sport business owners and gain valuable tips and lessons learned.


Talk to Julie directly

Schedule a podcast interview or coaching call directly with Julie. Choose from 15, 30 and 60 minute calls times.



Connect and collaborate with other SUP, SUP yoga, kayak and outdoor fitness biz owners in a promotion free environment.


Facebook LIVE

Watch my weekly live videos on Facebook and Instagram covering tips and strategies.



Watch Youtube videos on business, active sports, SUP, tech hacks, marketing & travel.


I Recommend....

From software to paddleboarding gear and products, see what Julie recommends.


7 TIPS to Fill Your SUP classes and tours

  • FREE ebook 
  • Easy to consume
  • Actionable steps
  • Learn what others are doing that is working!
Send these to my inbox

Resource Library

See below for my recent ebooks and guides. For the complete library of books, guides, checklists and resources, visit my online library here.

How To Start A SUP Business

Free Checklist

Optimize Your Facebook Page

Free Guide

Add Passive Income To Your Biz


Selling Physical Products

Free Guide

Sign-up for the waitlist

An upcoming virtual workshop on *HOT* SUP classes that sell themselves. Get on the earlybird waitlist and be the first to be notified.

Sign me up for the waitlist

About Julie

Julie Merrill, aka The Paddleboarding CPA

Julie Merrill is a business and marketing coach, entrepreneur, podcaster, SUP instructor, travel vlogger and a CPA (inactive).  For 20 years she has been an integral part in companies seeking to start, grow and accelerate. Julie has seen hands-on what works and what doesn't and applies those lessons learned to the water sports community. 

Her mission is to help 100 active sports businesses double their income in 2018.  Learn from her years in business, marketing insight and lessons learned to help you gain clients, grow your active sports business around your passion, while making money on and off the water. 

Email: [email protected]

What Others Are Saying....

"I've worked with Julie over the past 15 years across several companies. Julie has been invaluable in establishing and growing the essential foundational components required to build and grow a business. At the same time, Julie is amazing at helping to make any part of a business run more efficiently. This allows team members to get critical time back that can be spent on the most pressing opportunities. Julie is smart, adaptable, a joy to work with and one of the most reliable individuals I've had the pleasure to work with."

Darrius Thompson
CEO of SweetLabs

"When I think of the wide range of challenges she has taken on from finance to accounting to HR to product management to partner management and how she has exceeded expectations in every role, I can only sum up how impressed I have been by Julie's versatility as such: "Julie of all trades, master of all."..."

Chester Ng
Partner at Atomic

"Julie jumped into our company amidst internal transition on our operations team and managed to confidently and clearly provide guidance that enabled us to improve operations performance without missing a beat. We are lucky to have had her on the team and I would not hesitate to recommend her to anyone searching for a capable finance/accounting/operations consultant. "

Mike Bruner
Director of Corporate Strategy at SweetLabs

Join The Paddleboarding CPA Inner Circle

Become part of the inner circle, receiving exclusive tips and freebies via email once a week.  Don't miss out on upcoming opportunities. Keep in the loop on active sports business trends plus marketing and business tips.