SUP YO! combines love for outdoors, travel, yoga and SUP Yoga into a successful multi-seasonal paddle board yoga business - 018

Season #1 Episode #18

Jana Olenio is the owner and founder of SUP YO!, a standup paddle board yoga company based in Boston and throughout New Hampshire.  Jana brought SUP Yoga to Boston in 2012 and is a pioneer in this area.  Fast forward multiple years later, she has a team of SUPerstar SUP yoga instructors and offers classes in 8 locations throughout Boston and the New Hampshire seacoast from May to September. SUP YO! is busy year-round with planning and hosting multiple events including SUP yoga teacher trainings, international retreats, indoor classes and so much more!

In this interview, we discuss:

  • How Jana keeps super busy in the winter months and has a thriving business year-round with SUP Yoga in Boston
  • How she manages all the admin and coordination of events by pulling from her travel agent experience
  • SUP Yoga teacher trainings and how she finds her instructors
  • Creative class ideas like “SIP and SUP” and “SNOWga”
  • How she teaches indoor SUP Yoga classes using INDO stability balls, not in pools!
  • Her upcoming retreats and most popular destination in Croatia
  • What her most popular class is on her schedule
  • Online and offline marketing strategies that work
  • Multiple harbors where she offers SUP yoga throughout Boston and the New Hampshire area in the summer

How to find SUP YO!:



To share your thoughts and help out the show:

Special thanks to Jana for joining the show!