Online stores and marketplaces: Why Shopify made SUPchic a raving fan and how Amazon and WooCommerce caused frustrations
With all the possible online marketplaces and stores available today, where does a new seller start? Do they need to be on all marketplaces? Julie Merrill discusses her personal lessons learned and how her expectations differed from what worked with SUPchic, an online store for standup paddle board jewelry, clothing and accessories. How her technical frustrations led her to Shopify, which has since made her a raving fan and how Amazon has caused frustrations and has yet to be profitable. Hear all about her journey in this episode.
In this interview, Julie covers:
- How her plan to implement WooCommerce left her frustrated and not able to go live
- How Shopify simplified everything
- Top PROs and benefits for using Shopify
- How becoming an Amazon seller made her jump through hoops and left her stuck in limbo for months
- Interface with Facebook and Instragram, Quickbooks, Xero, and top CRMs
- Printing and fulfillment integrations, benefits and challenges
- SEO: Search Engine Optimization
- Product photos ā€“ the challenge of white backgrounds
- Discounts and Gift Cards
- Other online stores mentioned but not explored further: Etsy & Ebay
- Facebook ads and why you need to learn them
- Profit sharing and costs with selling on Amazon and can you make a profit?
- Top Tips for someone starting out
How to find SUPchic:
- Instagram: @SUPchicOfficial
- Facebook: @SUPchicOfficial
- Website: www.SUPchic.com
LINKS REFERENCED:
- James Wedmoreā€™s Facebook Ad Course
- Shopify 14 Day Free Trial
- Facebook Ads Experts: Mari Smith and Rick Mulready
- Amazon Seller Program
- PirateShip: Discounted shipping
- Printful: Tshirt and clothing printing and fulfillment service
- Fiverr: affordable designers contracted to hire by job
THANK YOU FOR LISTENING!
To share your thoughts and help out the show:
- Leave a comment below
- Leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one. (See video on How To Leave A Review on Apple Podcasts)
- Share this show on Twitter, Facebook, Google+ or Pinterest with the links below.
- Subscribe on Apple Podcasts, Stitcher or Google Play.
