The Paddleboarding CPA

7 Tips to Fill Your Classes
free guide

I want full classes this season!

Julie Merrill, aka The Paddleboarding CPA helps instructors and shop owners in SUP, SUP yoga, kayak and outdoor fitness fill their classes and bring repeat customers to their location.

Connect and Collaborate


Connect and collaborate with other SUP, SUP yoga, kayak and outdoor fitness biz owners in a promotion free environment.


Listen to the PODCAST

Listen in on Julie's interviews with other active sport business owners and gain valuable tips and lessons learned.


Talk to Julie directly

Schedule a podcast interview or coaching call directly with Julie. Choose from 15, 30 and 60 minute calls times.


Facebook LIVE

Watch my weekly live videos on Facebook and Instagram covering tips and strategies.



Watch Youtube videos on business, active sports, SUP, tech hacks, marketing & travel.


I Recommend....

From software to paddleboarding gear and products, see what Julie recommends.


7 TIPS to Fill Your SUP classes and tours

  • FREE ebook 
  • Easy to consume
  • Actionable steps
  • Learn what others are doing that is working!
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Resource Library

See below for my recent ebooks and guides. For the complete library of books, guides, checklists and resources, visit my online library here.

How To Start A SUP Business

Free Checklist

Optimize Your Facebook Page

Free Guide

Add Passive Income To Your Biz


Selling Physical Products

Free Guide


The EASY BUTTON to your social media strategy. Reach more customers month after month with done-for-you templates, posting calendars, prompts and hashtags. Plus lots of trainings, tutorials and more.


Learn More

About Julie

Julie Merrill, aka The Paddleboarding CPA

Julie Merrill is a business and marketing coach, entrepreneur, podcaster, SUP instructor, travel vlogger and a CPA (inactive).  For 20 years she has been an integral part in companies seeking to start, grow and accelerate. Julie has seen hands-on what works and what doesn't and applies those lessons learned to the water sports community. 

Her mission is to help 100 active sports businesses double their income in 2018.  Learn from her years in business, marketing insight and lessons learned to help you gain clients, grow your active sports business around your passion, while making money on and off the water. 

Email: [email protected]

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What Others Are Saying....

"Thanks for all your tips, videos and info! Its been SUPER helpful for me becoming a legit SUP Biz :) You're amazing!!"

Misty Marcum Rolfs
Brand Ambassador at Evolve Paddle Boards & Yoga Teacher at Yoga Now Keego

"Two months into our new SUP venture and I was excited but overwhelmed by all my ideas and struggling to develop some systems in our business. Julie gave me some great ideas that are easy to implement on how to find and target my ideal customer. She reviewed my website and social media accounts, provided helpful feedback, and quickly taught me some ways to improve them easily moving forward. Her intimate knowledge of the standup paddling market is super helpful because she can provide insight into our potential customers and suggested several other classes we can add to our offerings. Most importantly, she is friendly and encouraging and really cares about her clients. I'm looking forward to booking another strategy call in the future!"

Helen Cooper
Portside Paddle Co

"Even though I've yet to finish putting her advice into action, what I have done so far is already bringing in the clients "

Alex Thornhill

Join The Paddleboarding CPA Inner Circle

Become part of the inner circle, receiving exclusive tips and freebies via email once a week.  Don't miss out on upcoming opportunities. Keep in the loop on active sports business trends plus marketing and business tips.